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All people are blobs of ego.
Your bottom-line is to make money.
You do that by making customers, suppliers, employees and
even the tax man feel important and good like Dale Carnegie said in his 1936
book about making friends and influencing people. It doesn’t matter how fake you are. Act like you care about the people you deal
with in business even if you hate them.
Machiavelli was right.
Pretend to love people and treat them well face-to-face while using any
dirty trick you want to improve your situation.
It only backfires if you get caught but most people rarely do because
everybody is a loner scheming for themselves.
If anyone is allying with everyone else as loners, very
rarely will they all unite to out the evil one as a back-stabber because
they’re all scheming too but it happens sometimes.
Schemers win on a lot of reality TV shows. The good guys and gals get creamed
early. That’s the real world.
I learned that anger, badmouthing and antagonism create
enemies. They solve nothing.
If you’re in business, keep your mouth shut, focus on the
bottom line, money.
They say business isn’t personal. The truth is that everything is
personal. Make friends, not
enemies.
In the end, good business always comes down to the people
you’re involved with. They can either
make you or break you. Bill Gates wasn’t
supposed to get the first software contract for IBM desktops. If you ever watch the documentary called The
Triumph of the Nerds, the creator of the operating software was an eccentric
nerd who didn’t seize the opportunity when IBM executives knocked at his door
looking for software. He had other
things to do so he blew them off. Bill
Gates bought his software from him and licensed it to the IBM guys. That’s how he became a billionaire. He was smart enough to see an opportunity and
treat those people right when they came looking for something, not blowing them
off.
There was a Canadian TV show called The Liquidator. The guy Jeff Schwartz knows how to treat
people right. He makes money but he’s
not there for greed and overkill. People
like him. He’s got a network of contacts
all over British Columbia. He runs a
win-win operation. He’s friendly about
it. That’s how you make it in business,
build long-term friendships.
Watch those guys on those million-dollar listing real estate
shows. Everything is about building
friendships with people who can help you and you can help them.
People aren’t stupid.
Most of them know a phony when they see one. If you’re real, trying to do something useful
and good, people will warm up to you way faster than the hard-sell guy who’ll
sell his soul for money.
Money itself is not evil, just the love of it to the point
of absurdity.
You have to work hard, at least initially in any business
you get into. If it catches on, you
could make a lot of money later on but virtually everybody has to pay their
dues upfront. Pretty well all self-made
millionaires have made their fortunes through entrepreneurship, selling
things.
I don't particularly like how the media offers education on
how to start and run a business because they're all about hype. They make it seem like it's really easy for
anyone with an idea to make it big but the truth is that some companies are
lucky flukes that captured the zeitgeist at the right time now all their
imitators are failing because they're the leaders and have the lion's share of
the market but they're exceptions.
There is an element of good luck and bad luck in
business. There's no rhyme nor reason
why some businesses fail despite lots of hard work and others start up and
instantly make millions. There's an
intangible element to running a business.
Just beware of it. You can't
control what happens in society on a grand scale that could affect your
business.
Many of the big companies out there originally started on a
shoestring. After you read through some
of the complicated procedures to try to get money to start your business, you
might feel discouraged, however, I assure you that most businesses that are
currently successful today were at some point in time shaky start-ups with no
money other than what the naive owner barely scraped together along with his or
her guts, intelligence and tenacity.
Business is the modern frontier. It takes courage and guts to enter the
arena. An intelligent plan, a belief in
yourself and hard work will set you on the road to success.
The greatest source of knowledge is constant analysis of
your business. Entrepreneurs use
feedback on their performance in order to take corrective action and
improve. Learn from experience and
anywhere else you can.
In this book, there's plenty of information that can help
you get better somehow. You could go to
the Business Websites section, pick one website to look over every night and
you still won't run out after a year or so.
Visit your local library.
Get to know its resources. In
addition to books, many libraries offer free workshops, business videos, tapes
and most of the current magazines. Ask
the librarian for current copies of zoning regulations.
Get familiar with new books and resources in your field
(computers, health care, crafts, etc.) as well as in business skills
(advertising techniques, financing, etc.).
Look for good business magazines.
A wide variety of local and national organizations have
sprung up to serve the informational, lobbying and networking needs of business
entrepreneurs.
Through meetings, services, or newsletters, business trade
organizations offer members everything from camaraderie to knowledge to perks
such as group rates on health insurance.
Many people around the world around start a business every single
day. For some, the demand is there. They can get plenty of customers because
people really want and need that service or product. For others, they’re in a competitive market
to start out with.
Many people have romantic notions about starting a restaurant
or bar. I’ve watched probably every
episode of the TV show Bar Rescue with John Tapper because I wanted to see
people starting a bar with easy-breezy delusions only to realize it’s hard,
competitive and the customers don’t care.
If you can’t serve them a good hamburger and a cold beer in a relaxed
environment at a good price they’re gone to the next guy down the street and
there is always competition with bars and restaurants.
The other sore spot is internet selling. Forget it for most things. Amazon, ebay and the yahoo store have got
almost every niche covered by now.
I was a math teacher a long time ago. A guy in my grade 10 math class said I don’t
need this stuff. I’m gonna buy a garbage
truck and some garbage bins and offer a garbage removal service to people and
companies. He’s in business thirty years
later because it’s a dirty business that nobody wants to do that everybody
needs.
The brother of my best friend in college did this business
too in another city. My friend told me
he’s rich now while my friend is a speech therapist going to work
everyday. Maybe he loves his work but
he’s not in charge like a business owner who has a certain amount of freedom
which is one reason why people want to run their own businesses.
The other reasons are:
the opportunity to make way more money than any job
financial security, you can get fired from any job at any
time
Having said all that, you have to be smart when picking a
business upfront because business failures and bankrupties are very
common. I see dead websites all the
time, people starting businesses that failed.
Why do you think all those big companies do all that market
research upfront? They do surveys, study
the statistics on that area (it’s easy on free government and private
statistics websites that break areas down into many categories) and walk/ drive
around the area to see what’s really going on.
It’s not as simple seeing a storefront place for rent,
renting it then starting a business. You
have to look around, see if people want that kind of business there. I lived in a residential neighborhood where a
guy started a bar but it didn’t work because in our city, Halifax, NS Canada,
all the bars are downtown in one area. I
guess most of the patrons of bars, young people, like that, to walk around and
visit ten bars if they want. The idea of
the neighborhood bar is gone in our area.
Older people sit home, watch TV and go on the computer. They don’t go out like the Brits do with
their many pubs full of older people.
There is always a unique idea around that could get marketed
where you live. I saw an Asian trade
show on video. A friend of mine went to
Japan and Dubai. He said they’re ten
years ahead of us in the technology they use to live. Those products don’t exist around here.
The market is wide open for two things:
the basic things everybody needs like food, clothes,
transportation (uber), lodgings (b2b), plumbing, lights, etc.
the next new thing, either a gimmick or a real, bonafide
practical thing like the internet, cellphones, facebook, Netflix, non-gas cars,
etc.
There is risk in life.
You study something in school and hope there’s a job at the
end. I wrote my education superbook
warning about all those soft social science majors in college.
There is risk in love.
Look at the divorce rate.
There is risk in business.
The best thing I can do to help any prospective business owner is to say
look before you leap. Don’t start
something without investigating it first.
How many people have created software or apps only to find
it already exists. Somebody already
created it.
How many people have invented something to discover it’s
already at the store?
In the end, I created this book because business information
is scattered all over the place, none of the business books out there are worth
their money as far as I'm concerned so my idea was to provide a centralized
clearinghouse for business information and offer it at a reasonable price.
Business books go from #650-659 at the library and are are
mostly between HD and HG of the Library of Congress System:
HC, Economic history.
HG, Finance.
HJ, Public finance.
For information about e-commerce, using computers, creating
a website and marketing it, try #002-005 and #658-659 at the library.
The 81 volumes are
as follows:
Volume 1. Leadership Guide
Volume 2. Success Guide
Volume 3. The World's Self-Help Money Advice Guide
Volume 4. Be Evil in Business
Volume 5. Salesmanship Guide 1
Volume 6. Salesmanship Guide 2
Volume 7. Business Start-up Guide
Volume 8. Business Structure: Start a Sole Proprietorship or
Partnership
Volume 9. A Business Incorporation Guide
Volume 10. Going Public, Back to a Private Corporation and
Spin-offs
Volume 11. Buy and Sell a Business Guide
Volume 12. A Merger and Acquisition Guide
Volume 13. Entrepreneurship Guide
Volume 14. Ideas Run the Progress of the World
Volume 15. Business Sensibility
Volume 16. Business Ideas Guide
Volume 17. Business Subjects 1
Volume 18. Business Subjects 2
Volume 19. A Business Resource Guide
Volume 20. A Business Website Guide
Volume 21. A Business Website Guide from feedspot
Volume 22. dmoz-odp.org Provides Business Websites by
Subject/ Subfield and Place (by Region and State)
Volume 23. Professional and Trade Organizations for
Knowledge about Your Field
Volume 24. A Business Technology Guide
Volume 25. A Business News Guide
Volume 26. Business Resources by State
Volume 27. United States Chambers of Commerce
Volume 28. Business Insurance Guide
Volume 29. The Manufacturing Process/ Find Manufacturers
Volume 30. Public Relations Guide
Volume 31. Advertising Guide
Volume 32. An Advertising-Marketing Resource Guide
Volume 33. Marketing Guide
Volume 34. Promotion/ Publicity Guide
Volume 35. A Social Media Branding Guide
Volume 36. Social Media Job-Business Guide
Volume 37. A Trade Show Guide
Volume 38. Business Money Management
Volume 39. Collecting Money in Business
Volume 40. Business Money-Loan Guide
Volume 41. Venture Capital-Crowdfunding Guide
Volume 42. Grant Guide
Volume 43. United States Government Assistance to Business
Volume 44. Business Tax Guide
Volume 45. General Tax Guide for Anybody
Volume 46. Business Bankruptcy Guide
Volume 47. Consumer Laws and Organizations Worldwide
Volume 48. Consumer Fraud Guide
Volume 49. Local Business Website Guide
Volume 50. A U.S.
Business-Company Website Guide
by Region and
State at dmoz-odp.org/Regional/North_America/United_States/Business_and_Economy
Volume 51. The Spirit of World Business
Volume 52. World Business Guide
Volume 53. World Business-Trade Resources
Volume 54. Trade in Many Countries
Volume 55. World Trade by Country
Volume 56. Business, Expat and Tourist Websites for Major
Countries
Volume 57. Canada World Trade Resources
Volume 58. Britain Business Guide
Volume 59. Mexico Business Guide
Volume 60. Human Resource Management/ HRM Guide
Volume 61. An HRM Resource Guide
Volume 62. A Human Resource Website Guide from feedspot
Volume 63. A Career Website Guide from feedspot
Volume 64. An HRM Info Guide
Volume 65. A Human Resources Website Guide at
dmoz-odp.org/Business/Human_Resources
Volume 66. Show Them You’re a Class Act
Volume 67. Treat People Well and Love Them is the Golden
Rule but You Don’t Want to Lose it All Being too Nice
Volume 68. Hiring-Firing Guide
Volume 69. Business Law Guide
Volume 70. Employment Law and Employment Issues that Could
End up Legal Matters
Volume 71. Criminal Record and Work
Volume 72. White Collar Crime: Investments and Workplace
Crime
Volume 73. Work Issues 1
Volume 74. Work Issues 2
Volume 75. Occupational Safety-Health, Worker Compensation,
Substance Abuse Guide
Volume 76. Text and Face-to-Face Business Communication
Volume 77. Writing, Speaking and Presentation Guide
Volume 78. Business and Office Products for Sale
Volume 79. A Business Software Guide
Volume 80. Administrative Software/ Management Software
Volume 81. Job-Business Advice Guide
It contains information like:
business leadership and success
salesmanship
many small parts to running a business
how to start a business
the legal structure of a business
buying and selling a business
getting money
accounting
paying taxes
getting cheated
advertising
marketing
publicity
world trade
exporting
importing
human resource management
It is a compilation of material from several hundred books
at the #650-659 section of the library, online business knowledge and my own
ideas
Click2Sell is an authorized reseller of this book.
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